> 15 hours before the November 8, 2011," electronic business electronic Alliance Inaugural Industry Forum 2011 "held in Shanghai, the General Assembly was set up electronic business alliances, the first session of the Council by the 10 member units The Shanghai event by several media reports, the cause of domestic education, publishing and other areas of attention, and led to Beijing, Nanjing, Hangzhou, Guangzhou, central and local media have reported development of electronic parts, applications and social repercussions of the unprecedented boom in fact, the boom is not suddenly upon us, but since 2009, China's electronic industry, in government, industry, academia, research and other parties under the efforts from the bud to jointly promote the development of breakthrough embodied, it means that China's electronic industry, spring is about to come true a decade ago that field early spring turn of the century, to meet the surging wave of information technology and to challenge the United States, Britain, France, Japan, South Korea educational information and other developed countries have formulated development plans, to enhance the education level of development of Singapore as a global development of information technology in education one of the first, in September 1999 the trial began in Deming Middle School book bag, cause I am the domestic media concern since, "electronic" as a contemporary metaphor very gradually into public view, according to media reports at that time, "is actually a portable computer that can store books, notebooks and operational data." At the same time China's Ministry of Education the flow, while planning the education reform and information technology blueprint; the other hand, through the efforts of public and media attention for a long time for the students, "burdens" problem to find a way out. 2000 In November, the Ministry of Education issued on the spread of information technology in primary and secondary education in the notice, determine the spread of information technology education in primary and secondary schools, using information to promote the modernization of education, to achieve leapfrog development of basic education; and primary and secondary schools. " School Link "project, planned since 2001, with 5 to 10 years, so that over 90% of the independent establishment of the primary and secondary schools have Internet access, so that primary and secondary school teachers and students can share online educational resources. as an educational electronic information network of an end product, "School Link" project one of the tools, the Ministry of Education of the notice before the company has launched a research and development. In October 2000, Tianjin Jinke Electronics Co., Ltd. from the United States ads made jointly developed by the advent of electronic Subsequently, the more it starts electronic business and publishing project in October 2001, Beijing Bo Tong Technology Co., Ltd. R & D production of "green electronic" run by the Ministry of Education audio-visual experts certification in December of that year the market in 2002, People's Education Press, electronic research and development, and production of a prototype in 2002, Liaoning Publishing Group, a joint Taiwan Picvue Electronics Industrial Co., Ltd., Beijing Founder Electronics Co., Ltd., Tsinghua LCD Engineering Research Center "electronic Union", trying to work together to build a complete electronic chain. along with product development and production, in the 2000 to 2003, e-books wrapped in some of the network the more developed of the Beijing, Shanghai and other cities began to experimental applications. into 2004, because of the policy, technical, social and other conditions are not ripe, scattered light of the experimental electronic application form not only the fire prairie fire, but basically disappeared; several research and development in electronic the production and promotion companies have also playing with toys. electronic impatience as eager to break ground in early spring shoots of the cold and retracted the soil, more eagerly awaited the call of spring. policies in the new century spring slowly to the first ten years, information technology, continuous innovation, the degree of economic and social information to improve the global publishing industry's digital transformation of intensified international competition more intense educational information, e-book package had become popular in many countries the trend. To meet the information technology development zone to new opportunities, in the Fifth Plenary Session of 15th CPC national information technology strategy based on the 16th CPC National Congress further made to information technology to stimulate industrialization, promotion of information technology, strategic plan to take a new road to industrialization; Party Plenum once again stressed that the national economy and social information, and accelerate the transformation of economic growth in this context, the State Ministry of Press and Publication Administration, the Ministry of Education and other central ministries and the flow, From their point of view has taken measures to promote the development of electronic. In May 2006, the State Ministry of Industry issued "2006 ━ 2020 National Information Technology Development Strategy", the educational information as a development of China's information technology strategic focus. proposed to accelerate the pace of information technology education and research to improve basic education, higher education and vocational education, the level of information, continue to promote modern distance education in rural areas, to achieve quality education, resource sharing, and promote balanced development of education, etc. Also, in the "Eleventh Five-Year "During the first implementation, including the national primary and secondary education, including information skills education and training programs: primary and secondary schools in the country spread of information technology education, establish a sound foundation of information technology curriculum, optimizing the curriculum and enrich the teaching content, improve the quality of teachers, improve the teaching effectiveness. to promote new teaching model, information technology and the combination of the teaching process, to promote quality education in July 2010, the Ministry of Education released "Long-term Education Reform and Development Plan (2010-2020)", which dedicated a chapter "speed up the process of education information," including educational information to speed up infrastructure construction, high-quality educational resources to enhance development and application of building a national education management information systems. Accordingly, the Ministry of Education initiated the development of information technology in education decades of development planning, and released in September 2011, "decades of development planning of educational information (2011-2020) (draft)." In view of China's economic, social, educational and other aspects of the reality of uneven development between regions and the national basic education the balance of information technology services, comprehensive coverage of the development principles, the Ministry of Education in the formulation above two files have carefully avoided the "electronic" that may be controversial to say, but "decades of development planning education information (2011 2020) (draft) "in 2020, educational information on the development goals of the specific formulation and the moment of" electronic "is very close to the mainstream understanding of fact, the Ministry of Education in 2010, started the national" e- bags "development and application of the pilot project, the Ministry of Education and Shanghai, one of the Ministry of Municipalities - Hongkou District," electronic "pilot projects. According to September 2011 the Chinese Ministry of Education Web site reported, Deputy Secretary Ministry of Education, Science and Technology toward the long-Ray Zi said, China has developed five standards of educational information, and are for electronic books and electronic terminal building, development of series of standards. This shows that, although the Ministry of Education in the national development planning where there is no clear references to electronic law, but the action has started to promote and regulate the development of electronic. April 2011, Press and Publication Administration issued "press and publication industry" 1025 "period development planning", Planning pointed out that "1025" period is Press and Publication of China's power to push forward an important period, to the "12 5" end, and strive to achieve the digital publishing press and publishing industry output value reached 25%, the overall scale in the world leading level; planning, in particular R & D projects are listed in the electronic scientific and technological innovation for the press and publishing one of the six projects, and set up R & D from the start and expand small-scale pilot, adjust and optimize the promotion in some areas, across the country to promote the progress of the three month later, General Administration of Press and Publication issued the "digital publishing" 1025 "period development plan," reaffirmed "electronic digital resources and supporting project" as a "second five" digital publishing industry during the development of key projects from the two planning perspective, as opposed to work Ministry and the Ministry of Education, the Press and Publication Administration seems to pay more attention to electronic industrial value. November 2011, Mr. Liu Director of the National Conference on publishing his speech more detailed description of the electronic industry a bright future , pointed out that "our students in school more than 320 million electronic bred more than a few trillion of market value." As we all know, weak growth in the traditional publishing industry and educational publishing publishing industry accounted for more than half of total income under the status quo, lack of education published digital scale restructuring in the industry, the rapid growth of China's publishing industry can not achieve great development, it is not difficult to understand the Department's electronic industry breakthrough for the development of high expectations. three central ministries through policy and planning to encourage , plan the electronic industry, but also organization of research institutions and research institutes to carry out the electronic standards development work after 2010, the Ministry of Press and Publication Administration, and are the standard start e-book research and set up appropriate Standard research institutions, including the Ministry of beacons set up e-book standards committee working group, including equipment, infrastructure, format standards, platforms and e-books and electronic standards five thematic groups. October 2010, led by the East China Normal University reporting to the National Committee to establish an electronic beacon electronic textbooks and standard feature set, by the Ministry of National Information Technology Standardization Technical Committee and the Ministry of Education and Information Technology Commission jointly set up to carry out standard development, the work currently being carried out smoothly. multilateral cooperation spring tide position at the national ministries under the guidance of policy and planning, electronic industry, the huge business opportunity to attract a large number of companies actively involved with. relative to the 2000 to 2003 attempts, the parties involved in this stage for electronic and electrical bag industry knowledge and forms of action have shown significant improvement. on electronic, it has been from the first stage of learning more narrow understanding of the hardware end shackles, on the one hand to meet the students pay more attention to electronic self-oriented, personalized mobile learning demands of the other hand, it emphasizes teaching and learning environment to build the information content of resources under construction, innovative teaching methods, as well as teachers, students, schools, parents use the main division of labor between four and synergies. Accordingly, the electronic R & D, production, application, the "long chain, none of the companies up and down-take-all" concept is widely accepted, changes in the past in the enterprise to focus only on the terminal equipment or attempt to integrate the whole industry chain practices Based on this, under the guidance of the government, telecom operators, equipment manufacturers, educational publishers, schools and research institutions and other parties together to set off the spring tide of China's electronic Local Government pushing electronic pilot projects, for large area to promote the accumulation of experience in accordance with the "Education Plan" spirit, local governments have introduced electronic-related education and information technology planning, which, Shanghai also "electronic" project to write the "second five" plan. " Shanghai long-term education reform and development plan (2010-2020) "that" promote the 'electronic' and 'cloud computing' teaching development, and promote the use of information technology-rich students outside class learning and research. "eastern Beijing , Shanghai, Guangzhou, Shenzhen, Ningbo, Hangzhou, Dalian and other cities of the primary and secondary schools, have begun the "electronic" teaching experiments and research related to language classes, math classes, English classes, science classes, classes and other integrated activities. In these pilot projects, the most remarkable project of Shanghai Hongkou electronic experiments, starting from November 2010, the Shanghai Hongkou District, the first batch of eight schools of electronic pilot project, covering elementary, middle and high school each stage of the schools under their own conditions and characteristics developed with electronic items matching issues. At present, Shanghai's electronic project is Baoshan, Minhang and other areas to promote the same time concern is that, in addition to the eastern region, western Shaanxi, Chengdu is also gradually pilot "electronic"; It is reported that the western Xinjiang region in the central government with the support of "electronic" experiment. electronic industry has not yet formed, but the parties work together to build the industrial chain development model has gradually clear, and is likely to become the mainstream of industrial development. According to the current general understanding of electronic applications require fast and efficient network information environment, green, suitable for students at different stages of development of physical and mental characteristics of intelligent mobile terminal, with a massive, systematic, multi-level, optional high-quality educational resources to meet the teachers, students, schools, parents teaching different subjects, management, interactive services platform, and so on the face of such complex electronic products and services, in reality, there is no one company has the independent ability to open up the industry chain; Therefore, at this stage of electronic R & D and the initial trial, it intended to enter the field of business, equipment manufacturers, educational publishers, technical services the general form of business alliance, and with a certain teaching and research and educational technology research, experts work together as a pilot school or regional development phase adaptation of electronic system in July 2009, the Guangdong Provincial Publishing Group Digital Publishing Limited, Beijing Network Information Technology Co., Ltd. hopes to teach and software R & D Center Co., Ltd. Guangzhou toad jointly proposed a "content + end + platform" as a model, including PEP, Cantonese version of the series of electronic materials supporting program, the main application and Guangzhou, Nanhai District of electronic experimental project. Hongkou District in Shanghai in 2010 launched a pilot project, there are Shanghai Telecom and Shanghai Hongkou District School Board, Intel Corporation and minimally invasive companies to build a "basic education electronic "project agreement. first half of 2011, Yangzhou City, the pilot in the education system to promote electronic applications, and China Mobile Communications Association signed a strategic cooperation agreement to build a" Mobile Internet education industry base in Yangzhou. "2011 Shanghai was established in November of electronic business alliances by Shanghai Foreign Language Education Press and other 10 units constituted, is a more advanced form of organization of the alliance, electronic industry will nurture and develop a greater role. In addition, since Since 2010, education, publishing, it, etc. Some departments, agencies also held as the main electronic activities. April 2010, the National Forum on Education Publishing House was held in Yunnan, the Ministry of Education's "Long-term Education Reform and Development Plan (2010-2020) "the impact of the educational publishing industry, to discuss issues of mutual cooperation." end of April 2011, International (Yangzhou) eBook Industry Forum was held from UNESCO , Ministry of Education, Ministry of Industry, Development and Reform Commission, Press and Publication Administration and other agencies of the leaders and industry experts around the new electronic paper display technology, digital textbooks and supplementary development, copyright protection, e-book market development issues such as education and discuss the . July 2011, the Chinese online, Hongkou District, Shanghai Education Bureau co-hosted the "Fourth China Digital Publishing Fair electronic publishing and digital education" forum. September 2011, "Learning, education and training in information technology, International Organization for Standardization twenty-fourth plenary session, the Working Group meetings and the International Open Forum" held in Shanghai, "e-books and electronic standards and applications" as the meeting the subject of one of electronic standards developed to provide international exchange window. Some people look forward to spring away from listening to Jubilee, said: "The rise of electronic learning will bring revolution", but also to China's publishing industry has brought a profound transformation. As a promising new things, while we welcome spring breeze, the rain and ultimately, the baptism. Let us listen to that far to bring rain from the thunder it. This should be "publisher" (2012 Phase I) did, when published abridged, adjust. >